AERA VINUM Wein AG was established in October 2003 with its head office located in Ehrenhausen, at the entrance to the Southern Styrian Wine Route. The name “AERA VINUM” originates from the Latin language and means “The goddess of wine”. “AERA” is the international form of “ERA”.

During the start-up phase, the company focuses on the marketing and later on will expand to include the production, adding value and the trade of beverages, mainly wine and sparkling wines.

The company is managed by two CEOs, Dr. Erika Schuster and Helga Michelbach, who are responsible for the operations. The Supervisory Board consists of a chartered accountant, an entrepreneur and a lawyer. The legal structure of a joint stock company was chosen in view of the anticipated future strategic partnerships. Such strategic alliances are being sought with suppliers of raw materials such as wine as well as with regards to the distribution channels including partners in the retail and hospitality industry.

During the first weeks and months of the initial phase, the focus of AERA VINUM was on the marketing of the “Graz 03” brand label under which the quality sparkling wine produced in Ehrenhausen was sold. The 03 Company selected this sparkling wine to be the official beverage of the “Cultural Capital Graz 03” for which AERA VINUM was granted the exclusive right. The sparkling wine was launched just in time for the beginning of the festive season in fall of 2003. During the course of various tastings, the experts all agreed that the 03 sparkling wine is of highest quality and can be compared to champagne due to its finesse and international class.

As part of the future expansion, a merger with the existing winery in Ehrenhausen is planned, so that the production and marketing will be combined in one organization. Mr. Gregor Waltl, the sales manager is responsible for the marketing and sales. Utilizing the existing modern facilities, which are unique for this area, the following brands are currently being produced “Royal, “Baron”, “Baronesse” and “03”.

In May 2004, the expansion of the European Union offers new opportunities for growth for Austrian companies, especially those located in Southern Styria due to the proximity of the newly accessible markets.

The product range will be broadened by adding wines to the product line. Besides a line of top quality wines, it is also planned to introduce a good house wine for the hospitality industry in 1 liter bottles.

As a result of the thorough analysis of the location in Ehrenhausen, the initial decision to close the plant was revised and a resolution was passed to become actively involved in the winery. It is planned to revitalize the winery in Ehrenausen and to expand the operation by offering custom bottling for local vineyard owners, besides increasing the own production. Construction is under way to build a modern vinotheque surrounded by a sizable parking lot. The new wine shop as well as a tasting facility will be available to the public in spring of 2004 supporting the marketing activities. Besides our own products, wines from other local vintners will be available for sale. Later on, international wines will complement the range of products in the new Vinothek.

The foundation/establishment and the expansion of AERA VINUM Wein AG has already had a positive impact on the local economy and will provide future stimulus for the region. New jobs have been created and additional employment opportunities will arise.

AERA VINUM Wein AG

Ehrenhausen, January 2004